clorox.com

scanned 9/10/2026, 9:33:06 PM · took 137s · HouseholdGemini · gemini-2.5-flash · HTTP · Target clorox.comA measurement at one moment, not a verdict · Methodology

75/ 100

CFair

While Clorox.com is accessible to AI agents, severe navigation and content gaps prevent them from successfully answering 9 out of 10 user queries.

The one fix worth most right nowGet the fix files →

Publish llms.txt+775 → 82

All of them together: 97 (A)

Projected from the audit record. After fixing, re-run the task or re-measure to confirm.

AI agents can access Clorox.com without being blocked, but they fail to complete 9 out of 10 standard tasks. While agents successfully navigate to signup, shipping, and location information natively, they struggle to find core business details. For critical intents like support, contact, and policies, agents cannot discover on-site information and fail to cite the brand's own URLs. The stock intent specifically triggers errors, resulting in a 0% reliability score and forcing agents to rely on external search engines. The absence of an /llms.txt file exacerbates these discovery issues, leaving agents to guess URLs or rely on third-party data to answer user queries.

What works

The site does not block AI agents, returning HTTP 200 on the homepage with no restrictive robots.txt rules.
Agents successfully completed the 'signup' task natively, citing the site's own URLs.
Shipping and location information are easily discoverable and navigable by agents without relying on external search.

What to fix

For each item: its current state, why it matters, how to fix it and how to check. The same content comes as files you can hand straight to whoever does the work.

Putting the items together…

Fix files

Files generated from this audit. Paste them in, or hand them to a coding agent. Have someone review them before they go live.

Building the fix files…

Detailed results

The results behind the score, and the measurement record.

Discovery

8/20

Access

27/30

Navigation

30/30

Completion

10/20

1.Can an agent get into the site at all?90/100

HTTPREDIRECT

Evidence

homepage HTTP 200
redirect hops: 1

2.Does the site let agents through rather than block them?90/100

ROBOTSBOT

Evidence

no bot blocking observed
Cookie consent banner: OneTrust
First byte after 50ms

3.Does it publish machine-readable guidance?45/100

LLMS.TXTSITEMAPROBOTS

Evidence

/llms.txt — absent (HTTP 404)
/llms-full.txt — absent (HTTP 404)
/sitemap.xml — present
/sitemap-index.xml — absent (HTTP 404)
/sitemap_index.xml — absent (HTTP 404)
/robots.txt — present

4.Is the raw HTML readable without running JavaScript?100/100

HTMLSSR

Evidence

58 links in the raw HTML

5.Does the site answer pricing itself?62/100

PRICINGPARTIAL

Evidence

outcome success · verdict partial
the final answer cited this site
site-guided navigation 33%
2xx rate 100%
done_big_detour

6.Does the site answer shipping and returns itself?75/100

SHIPPINGPARTIAL

Evidence

outcome success · verdict partial
the final answer cited this site
site-guided navigation 100%
2xx rate 100%
done_unaided

7.Can an agent tell whether an item is available?15/100

STOCKFAILED

Evidence

outcome success · verdict failed
the final answer cited no URL from this site
site-guided navigation 0%
2xx rate 0%
done_small_detour

8.Does the site guide an agent to support?35/100

SUPPORTFAILED

Evidence

outcome success · verdict failed
the final answer cited no URL from this site
site-guided navigation 50%
2xx rate 100%
done_big_detour

9.Can an agent reach a human contact?35/100

CONTACTFAILED

Evidence

outcome success · verdict failed
the final answer cited no URL from this site
site-guided navigation 50%
2xx rate 100%
done_big_detour

10.Does it state the refund or cancellation rule with a deadline?25/100

POLICYFAILED

Evidence

outcome success · verdict failed
the final answer cited no URL from this site
site-guided navigation 0%
2xx rate 100%
done_big_detour

11.Can an agent compare two plans or products?35/100

COMPAREFAILED

Evidence

outcome success · verdict failed
the final answer cited no URL from this site
site-guided navigation 50%
2xx rate 100%
done_big_detour

12.Can an agent reach the latest notice, with its date?25/100

LATESTFAILED

Evidence

outcome success · verdict failed
the final answer cited no URL from this site
site-guided navigation 0%
2xx rate 100%
done_big_detour

13.Can an agent find branch or store locations?75/100

LOCATIONSPARTIAL

Evidence

outcome success · verdict partial
the final answer cited this site
site-guided navigation 100%
2xx rate 100%
done_unaided

14.Does the site guide an agent through signing up?100/100

SIGNUPFULL

Evidence

outcome success · verdict full
the final answer cited this site
site-guided navigation 100%
2xx rate 100%
done_unaided

WebMCP — what the site declares about itself

Not checked

This audit ran with the WebMCP check switched off. That does not mean there are no tools — it means we did not look. Turn on "Check WebMCP" when re-auditing.

Act-stage check (nothing submitted)

Checks whether an agent could fill in the forms and press the buttons, up to the point of pressing. No form was submitted, nothing added to a cart, nothing paid. Report only; not scored.

The act stage was not checked in this audit.

Per-task results

Task	Verdict	Own-site share	Request success	Followed guidance	Cited own site
find pricing	Partial	33%	100%	33%	Yes
shipping & returns	Partial	100%	100%	100%	Yes
is it available	Failed	0%	0%	0%	No
get support	Failed	0%	100%	50%	No
contact a human	Failed	0%	100%	50%	No
refund policy	Failed	0%	100%	0%	No
compare two options	Failed	50%	100%	50%	No
latest notice	Failed	0%	100%	0%	No
find a branch	Partial	100%	100%	100%	Yes
create an account	Full	100%	100%	100%	Yes

About this report

Measured: 9/10/2026, 9:33:06 PM GMT+9
Engine: Gemini · gemini-2.5-flash · HTTP

This is what AI agents could do on the site at the time above, measured by actually using it. It is not a verdict on the site or the company, and the result can change when the site does.

Methodology →About AOO-Bot and opting out →