apple.com
Gemini · gemini-2.5-flash · HTTP · Target https://www.apple.com/storeA measurement at one moment, not a verdict · MethodologyWhile fully accessible to AI agents, Apple.com suffers from a low 20% task success rate due to missing AI routing files and dead ends on key product and support queries.
Publish llms.txt+679 → 85
All of them together: 93 (A)
Projected from the audit record. After fixing, re-run the task or re-measure to confirm.
AI agents can successfully access Apple.com, supported by a healthy homepage, functional robots.txt, and a standard sitemap. However, the site struggles to natively guide agents to specific answers, resulting in an overall grade of C (79). Agents failed to fully resolve 8 out of 10 intents, encountering 404 errors when attempting to find stock, contact, and comparison information. Because the site lacks an /llms.txt file to provide explicit routing, agents were forced to rely on external search engines for half of the tested tasks. Consequently, critical tasks like checking stock failed entirely to cite Apple's own URLs.
What works
- The homepage is fully accessible to bots, returning a 200 HTTP status with no blocking mechanisms.
- Standard discovery files (robots.txt and sitemap.xml) are present and correctly configured.
- Agents successfully completed shipping and signup tasks using the site's own URLs.
- The site maintains a high 90% on-site discovery rate and 90% own-source citation rate overall.
What to fix
For each item: its current state, why it matters, how to fix it and how to check. The same content comes as files you can hand straight to whoever does the work.
Putting the items together…
Fix files
Files generated from this audit. Paste them in, or hand them to a coding agent. Have someone review them before they go live.
Building the fix files…
Detailed results
The results behind the score, and the measurement record.
Evidence
- homepage HTTP 200
- redirect hops: 1
Evidence
- robots.txt contains Disallow rules
- First byte after 42ms
Evidence
- /llms.txt — absent (HTTP 404)
- /llms-full.txt — absent (HTTP 404)
- /sitemap.xml — present
- /sitemap-index.xml — absent (HTTP 404)
- /sitemap_index.xml — absent (HTTP 404)
- /robots.txt — present
Evidence
- 135 links in the raw HTML
Evidence
- outcome success · verdict partial
- the final answer cited this site
- site-guided navigation 0%
- 2xx rate 100%
- done_small_detour
Evidence
- outcome success · verdict full
- the final answer cited this site
- site-guided navigation 67%
- 2xx rate 100%
- done_unaided
Evidence
- outcome success · verdict failed
- the final answer cited no URL from this site
- site-guided navigation 0%
- 2xx rate 0%
- done_small_detour
Evidence
- outcome success · verdict partial
- the final answer cited this site
- site-guided navigation 67%
- 2xx rate 100%
- done_unaided
Evidence
- outcome success · verdict partial
- the final answer cited this site
- site-guided navigation 0%
- 2xx rate 33%
- done_small_detour
Evidence
- outcome success · verdict partial
- the final answer cited this site
- site-guided navigation 50%
- 2xx rate 100%
- done_unaided
Evidence
- outcome success · verdict partial
- the final answer cited this site
- site-guided navigation 0%
- 2xx rate 50%
- done_small_detour
Evidence
- outcome success · verdict partial
- the final answer cited this site
- site-guided navigation 0%
- 2xx rate 100%
- done_small_detour
Evidence
- outcome success · verdict partial
- the final answer cited this site
- site-guided navigation 33%
- 2xx rate 100%
- done_small_detour
Evidence
- outcome success · verdict full
- the final answer cited this site
- site-guided navigation 33%
- 2xx rate 100%
- done_big_detour
WebMCP — what the site declares about itself
navigator.modelContext was not found on this page. Not adopted yet.
Put the content in the first HTML and add llms.txt first; then declare the tasks that failed above as tools.
Open it yourself with AOO Lens →Act-stage check (nothing submitted)
Checks whether an agent could fill in the forms and press the buttons, up to the point of pressing. No form was submitted, nothing added to a cart, nothing paid. Report only; not scored.
Per-task results
| Task | Verdict | Own-site share | Request success | Followed guidance | Cited own site | |
|---|---|---|---|---|---|---|
| find pricing | Partial | 100% | 100% | 0% | Yes | |
| shipping & returns | Full | 100% | 100% | 67% | Yes | |
| is it available | Failed | 0% | 0% | 0% | No | |
| get support | Partial | 100% | 100% | 67% | Yes | |
| contact a human | Partial | 100% | 33% | 0% | Yes | |
| refund policy | Partial | 100% | 100% | 50% | Yes | |
| compare two options | Partial | 100% | 50% | 0% | Yes | |
| latest notice | Partial | 100% | 100% | 0% | Yes | |
| find a branch | Partial | 100% | 100% | 33% | Yes | |
| create an account | Full | 100% | 100% | 33% | Yes |
About this report
- Measured
- 9/17/2026, 3:25:15 AM GMT+9
- Engine
- Gemini · gemini-2.5-flash · HTTP
This is what AI agents could do on the site at the time above, measured by actually using it. It is not a verdict on the site or the company, and the result can change when the site does.