bupa.com.au

scanned 9/26/2026, 12:08:04 AM · took 161s · InsuranceGemini · gemini-2.5-flash · HTTP · Target bupa.com.auA measurement at one moment, not a verdict · Methodology

40/ 100

DNeeds work

Bupa.com.au is effectively invisible to AI agents because its homepage is an empty JavaScript shell with zero HTML links, forcing agents to rely on third-party search results.

The one fix worth most right nowGet the fix files →

Put the main links in the raw HTML+3040 → 70

All of them together: 94 (A)

Projected from the audit record. After fixing, re-run the task or re-measure to confirm.

AI agents successfully connected to the domain but found exactly zero links in the raw HTML of the homepage. This is a classic symptom of a Client-Side Rendered Single Page Application (SPA) where content is only loaded after JavaScript executes. Because most AI agents do not render JavaScript, they were completely unable to navigate the site, resulting in a 0% link following rate. To complete their tasks, agents were forced to rely heavily on external search engines. Consequently, none of the 10 tested tasks were completed using the site's own navigation, and in 7 out of 10 tasks, agents cited third-party sources instead of Bupa's official URLs.

What works

The site does not block automated agents and returns a healthy HTTP 200 status.
An /llms.txt file is present and accessible.
A robots.txt file is present and properly configured.

What to fix

For each item: its current state, why it matters, how to fix it and how to check. The same content comes as files you can hand straight to whoever does the work.

Putting the items together…

Fix files

Files generated from this audit. Paste them in, or hand them to a coding agent. Have someone review them before they go live.

Building the fix files…

Detailed results

The results behind the score, and the measurement record.

Discovery

16/20

Access

17/30

Navigation

0/30

Completion

7/20

1.Can an agent get into the site at all?90/100

HTTPREDIRECT

Evidence

homepage HTTP 200
redirect hops: 1

2.Does the site let agents through rather than block them?25/100

ROBOTSBOT

Evidence

robots.txt contains Disallow rules
A CAPTCHA is holding the content back: Imperva
First byte after 250ms

3.Does it publish machine-readable guidance?70/100

LLMS.TXTSITEMAPROBOTS

Evidence

/llms.txt — present
/llms-full.txt — absent (HTTP 404)
/sitemap.xml — absent (HTTP 404)
/sitemap-index.xml — absent (HTTP 404)
/sitemap_index.xml — absent (HTTP 404)
/robots.txt — present

4.Is the raw HTML readable without running JavaScript?0/100

HTMLSSR

Evidence

0 links in the raw HTML

5.Does the site state its fees or rates as numbers?25/100

FEESFAILED

Evidence

outcome success · verdict failed
the final answer cited no URL from this site
site-guided navigation 0%
2xx rate 100%
done_big_detour

6.Can an agent check who is eligible?25/100

ELIGIBILITYFAILED

Evidence

outcome success · verdict failed
the final answer cited no URL from this site
site-guided navigation 0%
2xx rate 100%
done_big_detour

7.Does the site guide an agent to support?25/100

SUPPORTFAILED

Evidence

outcome success · verdict failed
the final answer cited no URL from this site
site-guided navigation 0%
2xx rate 100%
done_big_detour

8.Can an agent find branch or store locations?25/100

LOCATIONSFAILED

Evidence

outcome success · verdict failed
the final answer cited no URL from this site
site-guided navigation 0%
2xx rate 100%
done_big_detour

9.Does the site guide an agent through signing up?25/100

SIGNUPFAILED

Evidence

outcome success · verdict failed
the final answer cited no URL from this site
site-guided navigation 0%
2xx rate 100%
done_big_detour

10.Does it state the refund or cancellation rule with a deadline?55/100

POLICYPARTIAL

Evidence

outcome success · verdict partial
the final answer cited this site
site-guided navigation 0%
2xx rate 100%
done_big_detour

11.Can an agent reach the actual document file?55/100

DOCSFAILED

Evidence

outcome success · verdict failed
the final answer cited this site
site-guided navigation 0%
2xx rate 100%
done_big_detour

12.Can an agent reach a human contact?25/100

CONTACTFAILED

Evidence

outcome success · verdict failed
the final answer cited no URL from this site
site-guided navigation 0%
2xx rate 100%
done_big_detour

13.Can an agent reach the latest notice, with its date?55/100

LATESTPARTIAL

Evidence

outcome success · verdict partial
the final answer cited this site
site-guided navigation 0%
2xx rate 100%
done_big_detour

14.Can an agent compare two plans or products?32/100

COMPAREFAILED

Evidence

outcome success · verdict failed
the final answer cited no URL from this site
site-guided navigation 33%
2xx rate 100%
done_big_detour

WebMCP — what the site declares about itself

No tools registered

navigator.modelContext was not found on this page. Not adopted yet.

Put the content in the first HTML and add llms.txt first; then declare the tasks that failed above as tools.

Open it yourself with AOO Lens →

Act-stage check (nothing submitted)

Checks whether an agent could fill in the forms and press the buttons, up to the point of pressing. No form was submitted, nothing added to a cart, nothing paid. Report only; not scored.

The act stage was not checked in this audit.

Per-task results

Task	Verdict	Own-site share	Request success	Followed guidance	Cited own site
fees & rates	Failed	100%	100%	0%	No
am I eligible	Failed	100%	100%	0%	No
get support	Failed	100%	100%	0%	No
find a branch	Failed	75%	100%	0%	No
create an account	Failed	100%	100%	0%	No
refund policy	Partial	100%	100%	0%	Yes
find a document	Failed	100%	100%	0%	Yes
contact a human	Failed	100%	100%	0%	No
latest notice	Partial	100%	100%	0%	Yes
compare two options	Failed	67%	100%	33%	No

About this report

Measured: 9/26/2026, 12:08:04 AM GMT+9
Engine: Gemini · gemini-2.5-flash · HTTP

This is what AI agents could do on the site at the time above, measured by actually using it. It is not a verdict on the site or the company, and the result can change when the site does.

Methodology →About AOO-Bot and opting out →