apple.com
Gemini · gemini-2.5-flash · HTTP · Target https://www.apple.com/de/storeA measurement at one moment, not a verdict · MethodologyAI agents can access the site but fail to complete 90% of tasks fully due to poor machine-readable navigation for specific product and inventory data.
Publish llms.txt+679 → 85
All of them together: 94 (A)
Projected from the audit record. After fixing, re-run the task or re-measure to confirm.
Agents successfully accessed the site without being blocked and located standard discovery files like sitemap.xml. However, the overall task success rate is only 10%, with 9 out of 10 intents resulting in partial or complete failures. The absence of an /llms.txt file forces agents to rely on external search for pricing, latest releases, and stock information. Specifically, stock inquiries failed completely and did not cite the site's own URLs, meaning users receive third-party inventory data. The site's low link-following rate (38%) indicates that the internal linking structure hinders agents from natively discovering deep content.
What works
- The homepage is fully accessible with an HTTP 200 status and no bot blocking detected.
- Standard discovery files like sitemap.xml and robots.txt are present and return 200 statuses.
- The site achieves a 90% own-source citation rate, meaning agents generally use the site's URLs when they can find them.
- The signup intent was fully successful using native site navigation.
What to fix
For each item: its current state, why it matters, how to fix it and how to check. The same content comes as files you can hand straight to whoever does the work.
Putting the items together…
Fix files
Files generated from this audit. Paste them in, or hand them to a coding agent. Have someone review them before they go live.
Building the fix files…
Detailed results
The results behind the score, and the measurement record.
Evidence
- homepage HTTP 200
- redirect hops: 1
Evidence
- robots.txt contains Disallow rules
- First byte after 39ms
Evidence
- /llms.txt — absent (HTTP 404)
- /llms-full.txt — absent (HTTP 404)
- /sitemap.xml — present
- /sitemap-index.xml — absent (HTTP 404)
- /sitemap_index.xml — absent (HTTP 404)
- /robots.txt — present
Evidence
- 135 links in the raw HTML
Evidence
- outcome success · verdict partial
- the final answer cited this site
- site-guided navigation 0%
- 2xx rate 100%
- done_small_detour
Evidence
- outcome success · verdict partial
- the final answer cited this site
- site-guided navigation 67%
- 2xx rate 100%
- done_unaided
Evidence
- outcome success · verdict failed
- the final answer cited no URL from this site
- site-guided navigation 0%
- 2xx rate 0%
- done_small_detour
Evidence
- outcome success · verdict partial
- the final answer cited this site
- site-guided navigation 50%
- 2xx rate 100%
- done_unaided
Evidence
- outcome success · verdict partial
- the final answer cited this site
- site-guided navigation 50%
- 2xx rate 100%
- done_unaided
Evidence
- outcome success · verdict partial
- the final answer cited this site
- site-guided navigation 50%
- 2xx rate 100%
- done_unaided
Evidence
- outcome success · verdict partial
- the final answer cited this site
- site-guided navigation 50%
- 2xx rate 100%
- done_unaided
Evidence
- outcome success · verdict partial
- the final answer cited this site
- site-guided navigation 0%
- 2xx rate 100%
- done_small_detour
Evidence
- outcome success · verdict partial
- the final answer cited this site
- site-guided navigation 75%
- 2xx rate 100%
- done_unaided
Evidence
- outcome success · verdict full
- the final answer cited this site
- site-guided navigation 67%
- 2xx rate 100%
- done_unaided
WebMCP — what the site declares about itself
navigator.modelContext was not found on this page. Not adopted yet.
Put the content in the first HTML and add llms.txt first; then declare the tasks that failed above as tools.
Open it yourself with AOO Lens →Act-stage check (nothing submitted)
Checks whether an agent could fill in the forms and press the buttons, up to the point of pressing. No form was submitted, nothing added to a cart, nothing paid. Report only; not scored.
Per-task results
| Task | Verdict | Own-site share | Request success | Followed guidance | Cited own site | |
|---|---|---|---|---|---|---|
| find pricing | Partial | 100% | 100% | 0% | Yes | |
| shipping & returns | Partial | 100% | 100% | 67% | Yes | |
| is it available | Failed | 0% | 0% | 0% | No | |
| get support | Partial | 100% | 100% | 50% | Yes | |
| contact a human | Partial | 100% | 100% | 50% | Yes | |
| refund policy | Partial | 100% | 100% | 50% | Yes | |
| compare two options | Partial | 100% | 100% | 50% | Yes | |
| latest notice | Partial | 100% | 100% | 0% | Yes | |
| find a branch | Partial | 100% | 100% | 75% | Yes | |
| create an account | Full | 100% | 100% | 67% | Yes |
About this report
- Measured
- 9/17/2026, 3:30:42 AM GMT+9
- Engine
- Gemini · gemini-2.5-flash · HTTP
This is what AI agents could do on the site at the time above, measured by actually using it. It is not a verdict on the site or the company, and the result can change when the site does.