wealthsimple.com
Gemini · gemini-2.5-flash · HTTP · Target wealthsimple.comA measurement at one moment, not a verdict · MethodologyA critical redirect loop on the homepage prevents AI agents from reliably accessing the site, resulting in a low 30% task success rate.
Put the main links in the raw HTML+3035 → 65 · grade D → C
All of them together: 94 (A)
Projected from the audit record. After fixing, re-run the task or re-measure to confirm.
AI agents attempting to access wealthsimple.com immediately encounter an infinite redirect loop between the root domain and the `/en-ca/` path. Because of this severe entry barrier, agents are forced to rely on external search engines to find deep links, bypassing the homepage entirely. While agents successfully resolved queries about fees, signup, and comparisons when they could access specific pages, they failed to find complete information for 7 out of 10 tasks. Furthermore, for topics like eligibility and latest news, agents cited third-party sources instead of Wealthsimple's own content. Fixing the homepage redirect loop is the absolute prerequisite before addressing any structural or content gaps.
What works
- Provides an `llms.txt` file, a `sitemap.xml`, and a `robots.txt` file, which are excellent for agent discovery.
- Successfully answers queries regarding fees, signup, and product comparisons natively when agents bypass the homepage.
- Maintains a 100% reliability score, meaning agents consistently reach the same conclusions across runs.
What to fix
For each item: its current state, why it matters, how to fix it and how to check. The same content comes as files you can hand straight to whoever does the work.
Putting the items together…
Fix files
Files generated from this audit. Paste them in, or hand them to a coding agent. Have someone review them before they go live.
Building the fix files…
Detailed results
The results behind the score, and the measurement record.
Evidence
- homepage HTTP 308
- redirect hops: 3
- https://www.wealthsimple.com/
- https://www.wealthsimple.com/en-ca/
- https://www.wealthsimple.com/en-ca
Evidence
- robots.txt contains Disallow rules
- A CAPTCHA is holding the content back: Turnstile
- First byte after 1015ms
Evidence
- /llms.txt — present
- /llms-full.txt — absent (HTTP 404)
- /sitemap.xml — present
- /sitemap-index.xml — absent (HTTP 404)
- /sitemap_index.xml — absent (HTTP 404)
- /robots.txt — present
Evidence
- homepage HTML could not be parsed
Evidence
- outcome success · verdict full
- the final answer cited this site
- site-guided navigation 100%
- 2xx rate 100%
- done_unaided
Evidence
- outcome success · verdict failed
- the final answer cited no URL from this site
- site-guided navigation 0%
- 2xx rate 100%
- done_big_detour
Evidence
- outcome success · verdict partial
- the final answer cited this site
- site-guided navigation 0%
- 2xx rate 100%
- done_big_detour
Evidence
- outcome success · verdict partial
- the final answer cited this site
- site-guided navigation 0%
- 2xx rate 100%
- done_big_detour
Evidence
- outcome success · verdict full
- the final answer cited this site
- site-guided navigation 100%
- 2xx rate 100%
- done_unaided
Evidence
- outcome success · verdict partial
- the final answer cited this site
- site-guided navigation 50%
- 2xx rate 100%
- done_big_detour
Evidence
- outcome success · verdict partial
- the final answer cited this site
- site-guided navigation 0%
- 2xx rate 100%
- done_big_detour
Evidence
- outcome success · verdict partial
- the final answer cited this site
- site-guided navigation 100%
- 2xx rate 100%
- done_unaided
Evidence
- outcome success · verdict failed
- the final answer cited no URL from this site
- site-guided navigation 0%
- 2xx rate 100%
- done_big_detour
Evidence
- outcome success · verdict full
- the final answer cited this site
- site-guided navigation 100%
- 2xx rate 100%
- done_unaided
WebMCP — what the site declares about itself
navigator.modelContext was not found on this page. Not adopted yet.
Put the content in the first HTML and add llms.txt first; then declare the tasks that failed above as tools.
Open it yourself with AOO Lens →Act-stage check (nothing submitted)
Checks whether an agent could fill in the forms and press the buttons, up to the point of pressing. No form was submitted, nothing added to a cart, nothing paid. Report only; not scored.
Per-task results
| Task | Verdict | Own-site share | Request success | Followed guidance | Cited own site | |
|---|---|---|---|---|---|---|
| fees & rates | Full | 100% | 100% | 100% | Yes | |
| am I eligible | Failed | 67% | 100% | 0% | No | |
| get support | Partial | 100% | 100% | 0% | Yes | |
| find a branch | Partial | 100% | 100% | 0% | Yes | |
| create an account | Full | 100% | 100% | 100% | Yes | |
| refund policy | Partial | 100% | 100% | 50% | Yes | |
| find a document | Partial | 100% | 100% | 0% | Yes | |
| contact a human | Partial | 100% | 100% | 100% | Yes | |
| latest notice | Failed | 0% | 100% | 0% | No | |
| compare two options | Full | 100% | 100% | 100% | Yes |
About this report
- Measured
- 9/26/2026, 12:30:34 AM GMT+9
- Engine
- Gemini · gemini-2.5-flash · HTTP
This is what AI agents could do on the site at the time above, measured by actually using it. It is not a verdict on the site or the company, and the result can change when the site does.