ocado.com
Gemini · gemini-2.5-flash · HTTP · Target ocado.comA measurement at one moment, not a verdict · MethodologyAI agents cannot navigate the site because the homepage is a client-rendered shell with zero HTML links, forcing them to rely entirely on external search results.
Put the main links in the raw HTML+3035 → 65
All of them together: 97 (A)
Projected from the audit record. After fixing, re-run the task or re-measure to confirm.
Agents attempting to interact with ocado.com encountered a severe structural blocker: the homepage raw HTML contains zero links, typical of a Single Page Application (SPA). Because most AI agents do not execute JavaScript, they could not discover any internal pages or navigate the site. Consequently, agents failed to complete any task using only the site's resources and had to rely heavily on external search engines to find information about pricing, shipping, and policies. Furthermore, the absence of standard agent-facing files like /llms.txt and /sitemap.xml left agents with no alternative navigation methods. As a result, 9 out of 10 tasks failed to cite the site's own URLs, meaning users are receiving third-party information about the business.
What works
- The site does not actively block AI agents via robots.txt or bot protection.
- The support intent partially succeeded and managed to cite the site's own URLs.
What to fix
For each item: its current state, why it matters, how to fix it and how to check. The same content comes as files you can hand straight to whoever does the work.
Putting the items together…
Fix files
Files generated from this audit. Paste them in, or hand them to a coding agent. Have someone review them before they go live.
Building the fix files…
Detailed results
The results behind the score, and the measurement record.
Evidence
- homepage HTTP 202
- redirect hops: 0
Evidence
- no bot blocking observed
- /robots.txt absent
- First byte after 144ms
Evidence
- /llms.txt — absent (HTTP 404)
- /llms-full.txt — absent (HTTP 404)
- /sitemap.xml — absent (HTTP 404)
- /sitemap-index.xml — absent (HTTP 404)
- /sitemap_index.xml — absent (HTTP 404)
- /robots.txt — absent (HTTP 404)
Evidence
- 0 links in the raw HTML
Evidence
- outcome success · verdict failed
- the final answer cited no URL from this site
- site-guided navigation 0%
- 2xx rate 100%
- done_big_detour
Evidence
- outcome success · verdict failed
- the final answer cited no URL from this site
- site-guided navigation 0%
- 2xx rate 100%
- done_big_detour
Evidence
- outcome success · verdict failed
- the final answer cited no URL from this site
- site-guided navigation 0%
- 2xx rate 0%
- done_small_detour
Evidence
- outcome success · verdict partial
- the final answer cited this site
- site-guided navigation 0%
- 2xx rate 100%
- done_big_detour
Evidence
- outcome success · verdict failed
- the final answer cited no URL from this site
- site-guided navigation 0%
- 2xx rate 100%
- done_big_detour
Evidence
- outcome success · verdict failed
- the final answer cited no URL from this site
- site-guided navigation 0%
- 2xx rate 100%
- done_big_detour
Evidence
- outcome success · verdict failed
- the final answer cited no URL from this site
- site-guided navigation 0%
- 2xx rate 100%
- done_big_detour
Evidence
- outcome success · verdict failed
- the final answer cited no URL from this site
- site-guided navigation 0%
- 2xx rate 100%
- done_big_detour
Evidence
- outcome success · verdict failed
- the final answer cited no URL from this site
- site-guided navigation 0%
- 2xx rate 100%
- done_big_detour
Evidence
- outcome success · verdict failed
- the final answer cited no URL from this site
- site-guided navigation 0%
- 2xx rate 100%
- done_big_detour
WebMCP — what the site declares about itself
navigator.modelContext was not found on this page. Not adopted yet.
Put the content in the first HTML and add llms.txt first; then declare the tasks that failed above as tools.
Open it yourself with AOO Lens →Act-stage check (nothing submitted)
Checks whether an agent could fill in the forms and press the buttons, up to the point of pressing. No form was submitted, nothing added to a cart, nothing paid. Report only; not scored.
Per-task results
| Task | Verdict | Own-site share | Request success | Followed guidance | Cited own site | |
|---|---|---|---|---|---|---|
| find pricing | Failed | 75% | 100% | 0% | No | |
| shipping & returns | Failed | 33% | 100% | 0% | No | |
| is it available | Failed | 0% | 0% | 0% | No | |
| get support | Partial | 100% | 100% | 0% | Yes | |
| contact a human | Failed | 0% | 100% | 0% | No | |
| refund policy | Failed | 50% | 100% | 0% | No | |
| compare two options | Failed | 50% | 100% | 0% | No | |
| latest notice | Failed | 0% | 100% | 0% | No | |
| find a branch | Failed | 0% | 100% | 0% | No | |
| create an account | Failed | 40% | 100% | 0% | No |
About this report
- Measured
- 9/26/2026, 12:26:11 AM GMT+9
- Engine
- Gemini · gemini-2.5-flash · HTTP
This is what AI agents could do on the site at the time above, measured by actually using it. It is not a verdict on the site or the company, and the result can change when the site does.