williams-sonoma.com
Gemini · gemini-2.5-flash · HTTP · Target williams-sonoma.comA measurement at one moment, not a verdict · MethodologyWhile Williams-Sonoma is accessible to AI agents and provides an llms.txt file, missing sitemaps and poor internal linking force agents to rely on third-party search results for core product data.
Publish sitemap.xml+475 → 79
All of them together: 91 (A)
Projected from the audit record. After fixing, re-run the task or re-measure to confirm.
AI agents successfully accessed the Williams-Sonoma homepage without encountering bot blocks and discovered an active /llms.txt file. However, the overall task success rate was only 10%, with agents failing or only partially succeeding on 9 out of 10 intents. The absence of a standard sitemap.xml and poor discoverability of internal links forced agents to rely heavily on external search engines to find information like pricing, stock, and contact details. Consequently, in half of the tasks, agents did not cite the site's own URLs, meaning users are receiving third-party information about the brand rather than authoritative first-party data.
What works
- The homepage is fully accessible to AI agents without bot-blocking mechanisms.
- An /llms.txt file is present and returns a 200 status, providing a foundational layer for AI consumption.
- The signup intent was fully successful natively, with agents easily discovering and citing the correct internal URLs.
What to fix
For each item: its current state, why it matters, how to fix it and how to check. The same content comes as files you can hand straight to whoever does the work.
Putting the items together…
Fix files
Files generated from this audit. Paste them in, or hand them to a coding agent. Have someone review them before they go live.
Building the fix files…
Detailed results
The results behind the score, and the measurement record.
Evidence
- homepage HTTP 200
- redirect hops: 1
Evidence
- robots.txt contains Disallow rules
- Cookie consent banner: OneTrust
- First byte after 213ms
Evidence
- /llms.txt — present
- /llms-full.txt — absent (HTTP 404)
- /sitemap.xml — absent (HTTP 404)
- /sitemap-index.xml — absent (HTTP 404)
- /sitemap_index.xml — absent (HTTP 404)
- /robots.txt — present
Evidence
- 157 links in the raw HTML
Evidence
- outcome success · verdict failed
- the final answer cited no URL from this site
- site-guided navigation 0%
- 2xx rate 0%
- done_small_detour
Evidence
- outcome success · verdict partial
- the final answer cited this site
- site-guided navigation 25%
- 2xx rate 75%
- done_big_detour
Evidence
- outcome success · verdict failed
- the final answer cited no URL from this site
- site-guided navigation 0%
- 2xx rate 0%
- done_small_detour
Evidence
- outcome success · verdict partial
- the final answer cited this site
- site-guided navigation 0%
- 2xx rate 100%
- done_big_detour
Evidence
- outcome success · verdict failed
- the final answer cited no URL from this site
- site-guided navigation 0%
- 2xx rate 100%
- done_big_detour
Evidence
- outcome success · verdict partial
- the final answer cited this site
- site-guided navigation 25%
- 2xx rate 100%
- done_big_detour
Evidence
- outcome success · verdict failed
- the final answer cited no URL from this site
- site-guided navigation 0%
- 2xx rate 0%
- done_big_detour
Evidence
- outcome success · verdict failed
- the final answer cited no URL from this site
- site-guided navigation 20%
- 2xx rate 100%
- done_big_detour
Evidence
- outcome success · verdict partial
- the final answer cited this site
- site-guided navigation 50%
- 2xx rate 100%
- done_big_detour
Evidence
- outcome success · verdict full
- the final answer cited this site
- site-guided navigation 100%
- 2xx rate 100%
- done_unaided
WebMCP — what the site declares about itself
This audit ran with the WebMCP check switched off. That does not mean there are no tools — it means we did not look. Turn on "Check WebMCP" when re-auditing.
Act-stage check (nothing submitted)
Checks whether an agent could fill in the forms and press the buttons, up to the point of pressing. No form was submitted, nothing added to a cart, nothing paid. Report only; not scored.
Per-task results
| Task | Verdict | Own-site share | Request success | Followed guidance | Cited own site | |
|---|---|---|---|---|---|---|
| find pricing | Failed | 0% | 0% | 0% | No | |
| shipping & returns | Partial | 100% | 75% | 25% | Yes | |
| is it available | Failed | 0% | 0% | 0% | No | |
| get support | Partial | 100% | 100% | 0% | Yes | |
| contact a human | Failed | 0% | 100% | 0% | No | |
| refund policy | Partial | 100% | 100% | 25% | Yes | |
| compare two options | Failed | 67% | 0% | 0% | No | |
| latest notice | Failed | 0% | 100% | 20% | No | |
| find a branch | Partial | 100% | 100% | 50% | Yes | |
| create an account | Full | 100% | 100% | 100% | Yes |
About this report
- Measured
- 9/10/2026, 9:34:55 PM GMT+9
- Engine
- Gemini · gemini-2.5-flash · HTTP
This is what AI agents could do on the site at the time above, measured by actually using it. It is not a verdict on the site or the company, and the result can change when the site does.