nike.com

scanned 9/10/2026, 9:08:51 PM · took 203s · FashionGemini · gemini-2.5-flash · HTTP · Target nike.comA measurement at one moment, not a verdict · Methodology

76/ 100

BCompetitive

Nike.com is accessible to AI agents and performs well on basic tasks, but dynamic inventory checks fail completely and missing agent-facing files force heavy reliance on external search.

The one fix worth most right nowGet the fix files →

Publish llms.txt+776 → 83

All of them together: 94 (A)

Projected from the audit record. After fixing, re-run the task or re-measure to confirm.

AI agents successfully accessed the site, achieving an overall score of 76. While agents easily found pricing, support, contact, and signup information natively, they failed completely when checking stock. Furthermore, agents only partially succeeded on shipping, policies, comparisons, latest releases, and locations. The absence of standard agent-facing files like /llms.txt and /sitemap.xml forced agents to rely on external search engines for half of the tested tasks. For inventory queries specifically, agents encountered errors and failed to cite Nike's own URLs, indicating that dynamic stock content is currently unreachable by AI.

What works

Homepage is fully accessible to bots without blocking (HTTP 200).
Agents successfully completed pricing, support, contact, and signup tasks using the site's own URLs.
High overall on-site discovery (90%) and reliability (90%) across most intents.

What to fix

For each item: its current state, why it matters, how to fix it and how to check. The same content comes as files you can hand straight to whoever does the work.

Putting the items together…

Fix files

Files generated from this audit. Paste them in, or hand them to a coding agent. Have someone review them before they go live.

Building the fix files…

Detailed results

The results behind the score, and the measurement record.

Discovery

9/20

Access

24/30

Navigation

30/30

Completion

13/20

1.Can an agent get into the site at all?90/100

HTTPREDIRECT

Evidence

homepage HTTP 200
redirect hops: 1

2.Does the site let agents through rather than block them?70/100

ROBOTSBOT

Evidence

robots.txt contains Disallow rules
First byte after 565ms

3.Does it publish machine-readable guidance?15/100

LLMS.TXTSITEMAPROBOTS

Evidence

/llms.txt — absent (HTTP 404)
/llms-full.txt — absent (HTTP 404)
/sitemap.xml — absent (HTTP 404)
/sitemap-index.xml — absent (HTTP 403)
/sitemap_index.xml — absent (HTTP 404)
/robots.txt — present

4.Is the raw HTML readable without running JavaScript?100/100

HTMLSSR

Evidence

505 links in the raw HTML

5.Does the site answer pricing itself?90/100

PRICINGFULL

Evidence

outcome success · verdict full
the final answer cited this site
site-guided navigation 50%
2xx rate 100%
done_unaided

6.Does the site answer shipping and returns itself?65/100

SHIPPINGPARTIAL

Evidence

outcome success · verdict partial
the final answer cited this site
site-guided navigation 50%
2xx rate 100%
done_big_detour

7.Can an agent tell whether an item is available?15/100

STOCKFAILED

Evidence

outcome success · verdict failed
the final answer cited no URL from this site
site-guided navigation 0%
2xx rate 0%
done_small_detour

8.Does the site guide an agent to support?80/100

SUPPORTFULL

Evidence

outcome success · verdict full
the final answer cited this site
site-guided navigation 0%
2xx rate 100%
done_big_detour

9.Can an agent reach a human contact?80/100

CONTACTFULL

Evidence

outcome success · verdict full
the final answer cited this site
site-guided navigation 0%
2xx rate 100%
done_big_detour

10.Does it state the refund or cancellation rule with a deadline?70/100

POLICYPARTIAL

Evidence

outcome success · verdict partial
the final answer cited this site
site-guided navigation 75%
2xx rate 100%
done_small_detour

11.Can an agent compare two plans or products?55/100

COMPAREPARTIAL

Evidence

outcome success · verdict partial
the final answer cited this site
site-guided navigation 0%
2xx rate 100%
done_big_detour

12.Can an agent reach the latest notice, with its date?55/100

LATESTPARTIAL

Evidence

outcome success · verdict partial
the final answer cited this site
site-guided navigation 0%
2xx rate 100%
done_big_detour

13.Can an agent find branch or store locations?62/100

LOCATIONSPARTIAL

Evidence

outcome success · verdict partial
the final answer cited this site
site-guided navigation 33%
2xx rate 100%
done_big_detour

14.Does the site guide an agent through signing up?93/100

SIGNUPFULL

Evidence

outcome success · verdict full
the final answer cited this site
site-guided navigation 67%
2xx rate 100%
done_unaided

WebMCP — what the site declares about itself

Not checked

This audit ran with the WebMCP check switched off. That does not mean there are no tools — it means we did not look. Turn on "Check WebMCP" when re-auditing.

Act-stage check (nothing submitted)

Checks whether an agent could fill in the forms and press the buttons, up to the point of pressing. No form was submitted, nothing added to a cart, nothing paid. Report only; not scored.

The act stage was not checked in this audit.

Per-task results

Task	Verdict	Own-site share	Request success	Followed guidance	Cited own site
find pricing	Full	100%	100%	50%	Yes
shipping & returns	Partial	100%	100%	50%	Yes
is it available	Failed	0%	0%	0%	No
get support	Full	100%	100%	0%	Yes
contact a human	Full	100%	100%	0%	Yes
refund policy	Partial	100%	100%	75%	Yes
compare two options	Partial	100%	100%	0%	Yes
latest notice	Partial	100%	100%	0%	Yes
find a branch	Partial	100%	100%	33%	Yes
create an account	Full	100%	100%	67%	Yes

About this report

Measured: 9/10/2026, 9:08:51 PM GMT+9
Engine: Gemini · gemini-2.5-flash · HTTP

This is what AI agents could do on the site at the time above, measured by actually using it. It is not a verdict on the site or the company, and the result can change when the site does.

Methodology →About AOO-Bot and opting out →