samsung.com

scanned 9/17/2026, 3:12:22 AM · took 155s · AppliancesGemini · gemini-2.5-flash · HTTP · Target https://www.samsung.com/de/A measurement at one moment, not a verdict · Methodology

84/ 100

CFair

Agents can access the site and find AI-specific files, but poor internal linking and missing standard pages result in a severe 10% task success rate.

The one fix worth most right nowGet the fix files →

Make “is it available” findable on the site+384 → 87

All of them together: 94 (A)

Projected from the audit record. After fixing, re-run the task or re-measure to confirm.

While AI agents can successfully access samsung.com and locate standard files like llms.txt and sitemap.xml, they fail to complete tasks natively. The site suffers from a 10% task success rate, with 9 out of 10 intents resulting in partial or complete failure. Agents frequently hit 404 errors when attempting to navigate to standard pages for shipping, stock, and signups. Consequently, agents are forced to rely on external search engines for 6 out of 10 tasks, stripping Samsung of control over the information provided to users.

What works

The site is fully accessible to bots with no blocking detected.
Standard discovery files are present and return 200 status codes, including robots.txt, sitemap.xml, and an AI-specific llms.txt file.
High own-source citation rate (90%) indicates that when agents do find information, they prefer to cite the official domain.

What to fix

For each item: its current state, why it matters, how to fix it and how to check. The same content comes as files you can hand straight to whoever does the work.

Putting the items together…

Fix files

Files generated from this audit. Paste them in, or hand them to a coding agent. Have someone review them before they go live.

Building the fix files…

Detailed results

The results behind the score, and the measurement record.

Discovery

19/20

Access

24/30

Navigation

30/30

Completion

11/20

1.Can an agent get into the site at all?90/100

HTTPREDIRECT

Evidence

homepage HTTP 200
redirect hops: 2

2.Does the site let agents through rather than block them?70/100

ROBOTSBOT

Evidence

robots.txt contains Disallow rules
First byte after 62ms

3.Does it publish machine-readable guidance?100/100

LLMS.TXTSITEMAPROBOTS

Evidence

/llms.txt — present
/llms-full.txt — absent (HTTP 404)
/sitemap.xml — present
/sitemap-index.xml — absent (HTTP 404)
/sitemap_index.xml — absent (HTTP 404)
/robots.txt — present

4.Is the raw HTML readable without running JavaScript?100/100

HTMLSSR

Evidence

118 links in the raw HTML

5.Does the site answer pricing itself?55/100

PRICINGPARTIAL

Evidence

outcome success · verdict partial
the final answer cited this site
site-guided navigation 0%
2xx rate 100%
done_small_detour

6.Does the site answer shipping and returns itself?55/100

SHIPPINGPARTIAL

Evidence

outcome success · verdict partial
the final answer cited this site
site-guided navigation 20%
2xx rate 60%
done_small_detour

7.Can an agent tell whether an item is available?15/100

STOCKFAILED

Evidence

outcome success · verdict failed
the final answer cited no URL from this site
site-guided navigation 0%
2xx rate 0%
done_small_detour

8.Does the site guide an agent to support?65/100

SUPPORTPARTIAL

Evidence

outcome success · verdict partial
the final answer cited this site
site-guided navigation 50%
2xx rate 100%
done_unaided

9.Can an agent reach a human contact?65/100

CONTACTPARTIAL

Evidence

outcome success · verdict partial
the final answer cited this site
site-guided navigation 50%
2xx rate 100%
done_unaided

10.Does it state the refund or cancellation rule with a deadline?55/100

POLICYPARTIAL

Evidence

outcome success · verdict partial
the final answer cited this site
site-guided navigation 0%
2xx rate 100%
done_big_detour

11.Can an agent compare two plans or products?65/100

COMPAREPARTIAL

Evidence

outcome success · verdict partial
the final answer cited this site
site-guided navigation 50%
2xx rate 100%
done_unaided

12.Can an agent reach the latest notice, with its date?55/100

LATESTPARTIAL

Evidence

outcome success · verdict partial
the final answer cited this site
site-guided navigation 25%
2xx rate 50%
done_small_detour

13.Can an agent find branch or store locations?65/100

LOCATIONSPARTIAL

Evidence

outcome success · verdict partial
the final answer cited this site
site-guided navigation 50%
2xx rate 100%
done_unaided

14.Does the site guide an agent through signing up?77/100

SIGNUPFULL

Evidence

outcome success · verdict full
the final answer cited this site
site-guided navigation 0%
2xx rate 67%
done_big_detour

WebMCP — what the site declares about itself

Not checked

Check failed: page.goto: Timeout 35000ms exceeded. Call log: - navigating to "https://samsung.com/", waiting until "domcontentloaded"

Act-stage check (nothing submitted)

Checks whether an agent could fill in the forms and press the buttons, up to the point of pressing. No form was submitted, nothing added to a cart, nothing paid. Report only; not scored.

The act stage was not checked in this audit.

Per-task results

Task	Verdict	Own-site share	Request success	Followed guidance	Cited own site
find pricing	Partial	100%	100%	0%	Yes
shipping & returns	Partial	100%	60%	20%	Yes
is it available	Failed	0%	0%	0%	No
get support	Partial	100%	100%	50%	Yes
contact a human	Partial	100%	100%	50%	Yes
refund policy	Partial	100%	100%	0%	Yes
compare two options	Partial	100%	100%	50%	Yes
latest notice	Partial	100%	50%	25%	Yes
find a branch	Partial	100%	100%	50%	Yes
create an account	Full	100%	67%	0%	Yes

About this report

Measured: 9/17/2026, 3:12:22 AM GMT+9
Engine: Gemini · gemini-2.5-flash · HTTP

This is what AI agents could do on the site at the time above, measured by actually using it. It is not a verdict on the site or the company, and the result can change when the site does.

Methodology →About AOO-Bot and opting out →