progressive.com
Gemini · gemini-2.5-flash · HTTP · Target progressive.comA measurement at one moment, not a verdict · MethodologyProgressive.com is accessible to AI agents and performs well for core product inquiries, but fails to provide discoverable information for locations, contact details, and recent updates.
Publish llms.txt+778 → 85 · grade B → A
All of them together: 94 (A)
Projected from the audit record. After fixing, re-run the task or re-measure to confirm.
AI agents successfully accessed Progressive.com and navigated natively to answer questions about eligibility, support, signups, and comparisons. However, the site struggled significantly with tasks related to locations, contact information, documentation, and the latest news, resulting in a 50% overall task success rate. For these failed tasks, agents were forced to rely on external search engines rather than the site's own content, meaning Progressive lost control over the information provided. The lack of an `llms.txt` file further hindered the agents' ability to find authoritative answers efficiently. Overall, while the foundational structure is solid, critical informational pathways are broken for AI navigation and require explicit HTML linking.
What works
- The homepage is fully accessible with a healthy number of HTML anchors (135) for navigation.
- Agents successfully completed tasks natively for eligibility, support, signup, and product comparisons, citing the site's own URLs.
- Standard infrastructure like `sitemap.xml` and `robots.txt` are present and correctly configured.
- The site demonstrated 100% reliability across all agent runs without blocking bots.
What to fix
For each item: its current state, why it matters, how to fix it and how to check. The same content comes as files you can hand straight to whoever does the work.
Putting the items together…
Fix files
Files generated from this audit. Paste them in, or hand them to a coding agent. Have someone review them before they go live.
Building the fix files…
Detailed results
The results behind the score, and the measurement record.
Evidence
- homepage HTTP 200
- redirect hops: 1
Evidence
- robots.txt contains Disallow rules
- First byte after 649ms
Evidence
- /llms.txt — absent (HTTP 404)
- /llms-full.txt — absent (HTTP 404)
- /sitemap.xml — present
- /sitemap-index.xml — absent (HTTP 404)
- /sitemap_index.xml — absent (HTTP 404)
- /robots.txt — present
Evidence
- 135 links in the raw HTML
Evidence
- outcome success · verdict full
- the final answer cited this site
- site-guided navigation 50%
- 2xx rate 100%
- done_big_detour
Evidence
- outcome success · verdict full
- the final answer cited this site
- site-guided navigation 100%
- 2xx rate 100%
- done_unaided
Evidence
- outcome success · verdict full
- the final answer cited this site
- site-guided navigation 100%
- 2xx rate 100%
- done_unaided
Evidence
- outcome success · verdict failed
- the final answer cited no URL from this site
- site-guided navigation 0%
- 2xx rate 100%
- done_big_detour
Evidence
- outcome success · verdict full
- the final answer cited this site
- site-guided navigation 100%
- 2xx rate 100%
- done_unaided
Evidence
- outcome success · verdict partial
- the final answer cited this site
- site-guided navigation 100%
- 2xx rate 100%
- done_unaided
Evidence
- outcome success · verdict failed
- the final answer cited no URL from this site
- site-guided navigation 0%
- 2xx rate 100%
- done_big_detour
Evidence
- outcome success · verdict failed
- the final answer cited no URL from this site
- site-guided navigation 0%
- 2xx rate 100%
- done_big_detour
Evidence
- outcome success · verdict failed
- the final answer cited no URL from this site
- site-guided navigation 50%
- 2xx rate 100%
- done_big_detour
Evidence
- outcome success · verdict full
- the final answer cited this site
- site-guided navigation 100%
- 2xx rate 100%
- done_unaided
WebMCP — what the site declares about itself
This audit ran with the WebMCP check switched off. That does not mean there are no tools — it means we did not look. Turn on "Check WebMCP" when re-auditing.
Act-stage check (nothing submitted)
Checks whether an agent could fill in the forms and press the buttons, up to the point of pressing. No form was submitted, nothing added to a cart, nothing paid. Report only; not scored.
Per-task results
| Task | Verdict | Own-site share | Request success | Followed guidance | Cited own site | |
|---|---|---|---|---|---|---|
| fees & rates | Full | 50% | 100% | 50% | Yes | |
| am I eligible | Full | 100% | 100% | 100% | Yes | |
| get support | Full | 100% | 100% | 100% | Yes | |
| find a branch | Failed | 0% | 100% | 0% | No | |
| create an account | Full | 100% | 100% | 100% | Yes | |
| refund policy | Partial | 100% | 100% | 100% | Yes | |
| find a document | Failed | 50% | 100% | 0% | No | |
| contact a human | Failed | 0% | 100% | 0% | No | |
| latest notice | Failed | 0% | 100% | 50% | No | |
| compare two options | Full | 100% | 100% | 100% | Yes |
About this report
- Measured
- 9/10/2026, 9:53:29 PM GMT+9
- Engine
- Gemini · gemini-2.5-flash · HTTP
This is what AI agents could do on the site at the time above, measured by actually using it. It is not a verdict on the site or the company, and the result can change when the site does.